I’m a Service Design Leader, Systems Thinker,
Experience Strategist, &
People-First Innovator.
I really love what I do.
Service Design Leader
I excel at connecting the dots across complex systems. I lead cross-functional teams to align business goals with user needs, creating seamless, end-to-end experiences. My leadership fosters collaboration among stakeholders, designers, and developers, positioning service design as a strategic driver of measurable impact.
Experience Strategist
I’m passionate about understanding the full user journey. With a background in UX, research, and business strategy, I design intentional human-centered experiences that drive engagement, improve satisfaction, and increase operational efficiency.
Systems Thinker
I do not just design screens; I design services. I enjoy mapping ecosystems, uncovering inefficiencies, and orchestrating touchpoints to create holistic experiences that work for both users and businesses. I bring people together through facilitation, journey mapping, and co-creation workshops to solve meaningful problems.
People-First Leader
At the heart of my work is empathy. I design for real people, not just “users.” I lead with curiosity, optimism, and a deep respect for human complexity, ensuring that every solution is inclusive, thoughtful, and impactful.
Featured Work
Dashboard Case Study
The NITAAC’s legacy e-GOS dashboard was outdated and hard to navigate, making task completion inefficient. Through user-centered design and iterative improvements, we transformed it into a modern, intuitive tool that streamlines workflows, enhances productivity, and improves the overall user experience.
Catalog Management Case Study
NITAAC initially saw their catalog management issues as purely system-related, but research and service blueprinting revealed deeper process inefficiencies. By mapping the full service journey, we identified pain points and designed solutions that improved both system performance and overall operational efficiency.
Boosting Businesses
$70B+
Client Revenue
+72%
YoY Growth
15
Global Business Partners
17+
Years of Experience
Industries
Government & Public Sector
Working with government agencies to improve digital experiences for both internal stakeholders and the public. Service design and UX strategies are used to streamline processes, enhance accessibility, and drive operational efficiency, ensuring compliance and user-centric solutions.
Healthcare
Focusing on creating seamless, intuitive digital experiences for all users while ensuring compliance with HIPAA and other regulations. Service design and UX work helps optimize patient care pathways, improve accessibility, and increase satisfaction while safeguarding sensitive health data and maintaining privacy.
Retail & E-Commerce
Enhancing the customer journey through digital and physical touchpoints. Service design focuses on improving the overall shopping experience, from discovery to checkout, by optimizing user flows, personalizing experiences, and ensuring seamless integration between online and offline channels.
Clients
